The Shelby Red X Thread Collection
Fashion inspired by speed, skill, and grit!
It all starts with the name: Red X Thread. In storytelling, a ‘red thread’ is the theme that carries the reader through the story, connecting characters, places, and events, experiencing all the highs and lows that define a great adventure—the elements that create a story worth telling and retelling.
The Red X Thread brand promise is to seek out improvements at every stage of production, from fiber to fabric to factory. This means fair wages for all employees, healthy working conditions, and manufacturing with minimal environmental impact. Our home is Canada and we are proud to be Made in Canada.